Monster LED Lites is a lighting and electronic retail company that I worked for. I did lots of different packages while working for them. This is a package redesign of the previous packaging of their LED lights line. I wanted to further the branding and create a more attention grabbing package design. Most customers when shopping for lights first want to know what colour is the light and how long is it going to last. So to address those problems I made the main focus of the package the colour temperature so the customer will have no doubt about what colour the light will be. Every package has on the front how long the light will last and what the customer will save over the life of the light. Everything has been designed to create an easier communication about the lights and lead the customers eye in a smooth transition of information.
