This is a package redesign because the brand was introducing a new reusable package. This package is made with a new type of package film and food processing system that combined creates a package that can be recyclable. The package stands out amongst the other brands on the shelf because the design introduces animals and illustrations. This is done to catch a consumers eye and then they will look into why this package is different from the others and see that it is now more sustainable then the other baby food pouches.
